Value addedWhat belongs to the generation
What is not about the month. It is about the generation.
Succession is the subject most often postponed and the one least settled by a document. It involves who decides afterwards, under what rule, and what happens to the stake in the business. The firm takes part in the design and the implementation, and it is the part of the work where seeing the whole of the wealth counts most.
Family governance is what gives that a shape: forums, criteria, what gets decided together and what does not get decided at all. Tax structure, in Brazil and cross-border, is the technical consequence of those choices, never the starting point.
Preparing whoever comes next is the most delicate item on the list and the only one with no deadline. It is also where the firm tends to be most useful, because it talks to the next generation without the history a father carries.
Philanthropy comes in when a family decides to turn wealth into legacy, and the firm takes part in the design, the execution and the follow-through. One of those pieces of work is public because the family wanted it to be: the Duda Ermírio de Moraes Awards, created in 2019, recognise entrepreneurs and initiatives with impact, in partnership with Insper and the AC Camargo Cancer Center.

